United reach agreement to help boost football in Saudi Arabia
Manchester United have reached an agreement with General Sports Authority of Saudi Arabia that will see them try to help improve football in the country.
The Daily Mail reports that United will utilise their ‘business and sporting expertise’ to clubs in the country to help boost the sport, in line with the plan Saudi Vision 2030.
Brought into action last year by Crown Prince Mohammad bin Salman, the plan is to improve the country’s public sectors, including sport as well as its economy.
Being the global franchise that Manchester United are, they have sponsors from all around the world, but United’s group managing director Richard Arnold told the club’s website that their agreement with Saudi Telecom is their longest running agreement.
The club has a long-standing relationship with Saudi Arabia and has over five million passionate fans in the region. Our partnership with Saudi Telecom is the longest running of all our commercial partners. Having the chance to help shape the football industry in the Kingdom is a great honour and it is something where we believe we can make a big difference.